Blog Archives


The Elevator Dilemma

How would you communicate general efficiency at the cost of individual pain?

CEOs: Meet UX and CX

Customer experience (CX) is important to business. Some CEOs truly live by this. They live and breathe CX, and their customers love them for this. This concept is not new to me, but after seeing a talk at FutureM I realized how close it was to user experience.

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Pitfalls of Familiarity

I’ve come to realize is that I have unwillingly started falling into a trap that every UX’er tries to avoid. I’m becoming too familiar with a project.