Portfolio
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Responsive ViaCord Redesign
It was clear that a responsive solution would benefit both users and the organization. The organization could have a single place to manage and publish content without having to go though a full redesign down the line when new devices become the norm. The users can get a native experience with prioritized content in certain instances. content-strategy copywriting strategy user-flows wireframes
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Responsive Hitchery Website
Using Twitter Bootstrap as the baseline for the CSS and flexible grid, I created a responsive website that would create a native experience for any device screen size. Keeping page load in mind during development, some choices were made to optimize for network speeds of mobile devices. copywriting css html javascript strategy
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PPOC Web Presence and Community
Through a number of user interviews, it became quickly apparent that the audiences (all practice staff) needed a communication solution that was easy and to use and learn. strategy wireframes
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Second Time Around Redesign
The site had to balance out targeted content between two very different audiences. The key was to take advantage of focused content that spoke to the intersection of the audiences so as not to sound or feel redundant while providing utility. strategy user-flows wireframes
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Factor Advisors Website
I was tasked with architecting a simple website that could grow with the green firm. A key goal was to create a simple interface that would allow their users to quickly become familiar with the new brand and offer utility to users who would depend on the site for daily investment related content. strategy wireframes
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American Human Association Redesign
The organization’s website is an important part of the way educators, community leaders, and passionate supporters work towards American Humane Association’s ever important mission. content-strategy user-flows wireframes
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Content Blindness White Paper
In this study, I examined how content visual treatment and page locations cause what I call content blindness. I manipulated target sections of contents on a website and measured search times. white-paper
